They can improve the image of your brand
The first objective of trade show exhibitors is usually to attract prospects that will be more likely to become future clients. A second objective for most companies is also to create an impression on booth attendees who aren’t necessarily interested in becoming customers right away. By offering freebies, such as promotional pens or other items, a company can create the impression that they’re interested in engaging the attention of potential customers. Here are some tradeshow giveaways to consider.
Pens are one of the most universal giveaways at tradeshows. They come in a variety of styles, colors, and designs. People carry around them everywhere, from work to the gym, so it makes sense to offer a few to your booth visitors. If you want to increase sales from people who pass out your pen, offer them something else as well. It’s best to have three or four different colors of pens in your giveaways because that way, the pens will be noticeable but won’t cause clutter on the table.
If you’re looking for a more inexpensive option for your tradeshow giveaways, think about offering promotional mugs as prizes for various competitions. Mugs make great tradeshow giveaways because they’re something that everyone carries around anyway. Even if attendees don’t bring their mugs to the event, using mugs as promotional gifts can help spread the word about your brand.
Tote bags are an especially nice choice for a tradeshow because they are light and easy to carry. People carry them everywhere, from the mall to the gym to the office. A trade show tote bag makes a practical item that your attendees can take home with them. Your tote bag can contain anything from business cards to pens, so consider including a variety of items in your giveaway.
For most tradeshow,
you can get freebies based on the interest of your attendees. So if people love pets, consider a giveaway that offers a freebie toward a pet grooming session. This type of promotional gift is popular among businesses that specialize in the treatment of animals, so consider clicking here to see a product example.
A warm lead is someone who has shown an interest in your company and/or services before. These are perfect for trade shows because they are great leads. When these people visit your booth, they have already expressed an interest in what you do. Your warm leads will make a great sales conversation for your company.